Read Introduction to Corporate Communication: Case Studies from India

Introduction to Corporate Communication: Case Studies from India

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Description:This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India.Using several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection with their stakeholders and further explains the effective ways through which specific business requirements are realised by communication managers. The book explores the greater dependency and function of multiple media strategies and their challenges. It also offers various theoretical and practical insights into the successful integration of diverse communication and marketing strategies like employee communication; investor relations; corporate social responsibility and philanthropy; branding; crisis management; and corporate ethics and governance among others.Lucid and comprehensive, this book will be an essential read for students and scholars of corporate communications, business management, media and communication studies, public relation and marketing as well as communication and marketing practitioners.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Introduction to Corporate Communication: Case Studies from India. To get started finding Introduction to Corporate Communication: Case Studies from India, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 1000516601

Description: This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India.Using several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection with their stakeholders and further explains the effective ways through which specific business requirements are realised by communication managers. The book explores the greater dependency and function of multiple media strategies and their challenges. It also offers various theoretical and practical insights into the successful integration of diverse communication and marketing strategies like employee communication; investor relations; corporate social responsibility and philanthropy; branding; crisis management; and corporate ethics and governance among others.Lucid and comprehensive, this book will be an essential read for students and scholars of corporate communications, business management, media and communication studies, public relation and marketing as well as communication and marketing practitioners.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Introduction to Corporate Communication: Case Studies from India. To get started finding Introduction to Corporate Communication: Case Studies from India, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Introduction to Corporate Communication: Case Studies from India

Introduction to Corporate Communication: Case Studies from India

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