Description:Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes.Chapters examining analytics for decision-making cover such topics as:Big data analytics for gathering business intelligence Data analytics and consumer behavior The role of big data analytics in organizational decision-makingThis book also looks at digital marketing and focuses on such areas as:The prediction of marketing by consumer analytics Web analytics for digital marketing Smart retailing Leveraging web analytics for optimizing digital marketing strategiesBig Data Analytics: Digital Marketing and Decision-Making aims to help organizations increase their profits by making better decisions on time through the use of data analytics. It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Big Data Analytics: Digital Marketing and Decision-Making. To get started finding Big Data Analytics: Digital Marketing and Decision-Making, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
246
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
1000755614
Big Data Analytics: Digital Marketing and Decision-Making
Description: Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes.Chapters examining analytics for decision-making cover such topics as:Big data analytics for gathering business intelligence Data analytics and consumer behavior The role of big data analytics in organizational decision-makingThis book also looks at digital marketing and focuses on such areas as:The prediction of marketing by consumer analytics Web analytics for digital marketing Smart retailing Leveraging web analytics for optimizing digital marketing strategiesBig Data Analytics: Digital Marketing and Decision-Making aims to help organizations increase their profits by making better decisions on time through the use of data analytics. It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Big Data Analytics: Digital Marketing and Decision-Making. To get started finding Big Data Analytics: Digital Marketing and Decision-Making, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.