Read You Should Test That: Conversion Optimization for More Leads, Sales and Revenue or the Art and Science of Optimized Marketing

You Should Test That: Conversion Optimization for More Leads, Sales and Revenue or the Art and Science of Optimized Marketing

Chris Goward

4.9/5 (32525 ratings)

Description:Learn how to convert website visitors into customersPart science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion ratesExplains how to analyze data, prioritize experiment opportunities, and choose the right testing methodsHelps you learn what to adjust, how to do it, and how to analyze the resultsFeatures hands-on exercises, case studies, and a full-color insert reinforcing key tacticsAuthor has used these techniques to assist Fortune 500 clients"You Should Test That" explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with You Should Test That: Conversion Optimization for More Leads, Sales and Revenue or the Art and Science of Optimized Marketing. To get started finding You Should Test That: Conversion Optimization for More Leads, Sales and Revenue or the Art and Science of Optimized Marketing, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1118463838

Description: Learn how to convert website visitors into customersPart science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion ratesExplains how to analyze data, prioritize experiment opportunities, and choose the right testing methodsHelps you learn what to adjust, how to do it, and how to analyze the resultsFeatures hands-on exercises, case studies, and a full-color insert reinforcing key tacticsAuthor has used these techniques to assist Fortune 500 clients"You Should Test That" explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with You Should Test That: Conversion Optimization for More Leads, Sales and Revenue or the Art and Science of Optimized Marketing. To get started finding You Should Test That: Conversion Optimization for More Leads, Sales and Revenue or the Art and Science of Optimized Marketing, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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You Should Test That: Conversion Optimization for More Leads, Sales and Revenue or the Art and Science of Optimized Marketing

You Should Test That: Conversion Optimization for More Leads, Sales and Revenue or the Art and Science of Optimized Marketing

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