Read Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels

Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels

Avi Savar

4.9/5 (26615 ratings)

Description:Master the publishing and entertainment world's tools and techniques for content marketing successOver the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. "Content to Commerce" shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively--ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike.Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagementsExplains how to prioritize with a clear escalation path in order to drive big, significant, and measurable valueAuthor Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity's new Branded Content & Entertainment category"Content to Commerce" will show you how to conquer the media world's medium and control your own brand's destiny.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels. To get started finding Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1118526171

Description: Master the publishing and entertainment world's tools and techniques for content marketing successOver the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. "Content to Commerce" shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively--ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike.Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagementsExplains how to prioritize with a clear escalation path in order to drive big, significant, and measurable valueAuthor Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity's new Branded Content & Entertainment category"Content to Commerce" will show you how to conquer the media world's medium and control your own brand's destiny.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels. To get started finding Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels

Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels

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