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Marketing Information: A Strategic Guide for Business and Finance Libraries

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Description:Help your patrons create effective marketing research plans with this sourcebook!Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information--highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites.Marketing Information contains several useful features, including:basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listedspecial text boxes with practical tips, techniques, and short cutsan alphabetical listing of all source titlesan index to subjects and sourcesUnlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web.This book will help you provide top-notch service to clients such as:marketing instructors in developing assignments and other curricula which incorporate a business information literacy componentstudents whose assignments require library or other research to identify and use key marketing information toolsentrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plansmarketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projectsexperienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groupsreference librarians who advise these groups in academic, public, or corporate library settingscollection development librarians selecting material for public, academic, and special librariesMarketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing Information: A Strategic Guide for Business and Finance Libraries. To get started finding Marketing Information: A Strategic Guide for Business and Finance Libraries, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 374

Format: PDF, EPUB & Kindle Edition

Publisher: Routledge

Release: 2013

ISBN: 1135185581

Description: Help your patrons create effective marketing research plans with this sourcebook!Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information--highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites.Marketing Information contains several useful features, including:basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listedspecial text boxes with practical tips, techniques, and short cutsan alphabetical listing of all source titlesan index to subjects and sourcesUnlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web.This book will help you provide top-notch service to clients such as:marketing instructors in developing assignments and other curricula which incorporate a business information literacy componentstudents whose assignments require library or other research to identify and use key marketing information toolsentrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plansmarketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projectsexperienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groupsreference librarians who advise these groups in academic, public, or corporate library settingscollection development librarians selecting material for public, academic, and special librariesMarketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing Information: A Strategic Guide for Business and Finance Libraries. To get started finding Marketing Information: A Strategic Guide for Business and Finance Libraries, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Marketing Information: A Strategic Guide for Business and Finance Libraries

Marketing Information: A Strategic Guide for Business and Finance Libraries

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