Read Television and New Media: Must-Click TV

Television and New Media: Must-Click TV

Jennifer Gillan

4.9/5 (19496 ratings)

Description:We watch TV on computers, phones, and other mobile devices; television is now online as much as it is "on air." Television and New Media introduces readers to the ways that new media technologies have transformed contemporary broadcast television production, scheduling, distribution, and reception practices. Drawing upon recent examples including Lost, 24, and Heroes, this book examines the ways that television programming has changed?transforming nearly every TV series into a franchise, whose on-air, online, and on-mobile elements are created simultaneously and held together through a combination of transmedia marketing and storytelling. Television studios strive to keep their audiences in constant interaction with elements of the show franchise in between airings not only to boost ratings, but also to move viewers through the different divisions of a media conglomerate.Organized around key industrial terms?platforming, networking, tracking, timeshifting, placeshifting, schedule-shifting, micro-segmenting, and channel branding this book is essential for understanding how creative and industrial forces have worked together to transform the way we watch TV.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Television and New Media: Must-Click TV. To get started finding Television and New Media: Must-Click TV, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 1135965668

Description: We watch TV on computers, phones, and other mobile devices; television is now online as much as it is "on air." Television and New Media introduces readers to the ways that new media technologies have transformed contemporary broadcast television production, scheduling, distribution, and reception practices. Drawing upon recent examples including Lost, 24, and Heroes, this book examines the ways that television programming has changed?transforming nearly every TV series into a franchise, whose on-air, online, and on-mobile elements are created simultaneously and held together through a combination of transmedia marketing and storytelling. Television studios strive to keep their audiences in constant interaction with elements of the show franchise in between airings not only to boost ratings, but also to move viewers through the different divisions of a media conglomerate.Organized around key industrial terms?platforming, networking, tracking, timeshifting, placeshifting, schedule-shifting, micro-segmenting, and channel branding this book is essential for understanding how creative and industrial forces have worked together to transform the way we watch TV.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Television and New Media: Must-Click TV. To get started finding Television and New Media: Must-Click TV, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Television and New Media: Must-Click TV

Television and New Media: Must-Click TV

More Books

Television Brandcasting

Television Brandcasting

[(Television and New Media : Must-click TV)] [By (author) Jennifer Gillan] published on (October, 2010)

[(Television and New Media : Must-click TV)] [By (author) Jennifer Gillan] published on (October, 2010)

Unsettling America: An Anthology of Contemporary Multicultural Poetry

Unsettling America: An Anthology of Contemporary Multicultural Poetry

Television Brandcasting: The Return of the Content-Promotion Hybrid by Jennifer Gillan (2014-12-05)

Television Brandcasting: The Return of the Content-Promotion Hybrid by Jennifer Gillan (2014-12-05)

Italian American Writers on New Jersey: An Anthology of Poetry and Prose

Italian American Writers on New Jersey: An Anthology of Poetry and Prose

Growing Up Ethnic in America: Contemporary Fiction About Learning to Be American

Growing Up Ethnic in America: Contemporary Fiction About Learning to Be American

The Secret Loves of Geek Girls

The Secret Loves of Geek Girls

Television Brandcasting: The Return of the Content-Promotion Hybrid

Television Brandcasting: The Return of the Content-Promotion Hybrid

Television and New Media

Television and New Media