Read Political Marketing in the United States

Political Marketing in the United States

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Description:Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.The main themes and objectives of the book are to cover:New and emerging trends in political marketing practiceAnalysis of a broad range of political marketing aspectsEmpirical examples as well as useful theoretical frameworksDiscussion of state/local level as well as presidential politicsThis is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Political Marketing in the United States. To get started finding Political Marketing in the United States, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 312

Format: PDF, EPUB & Kindle Edition

Publisher: Routledge

Release: 2014

ISBN: 1136212183

Description: Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.The main themes and objectives of the book are to cover:New and emerging trends in political marketing practiceAnalysis of a broad range of political marketing aspectsEmpirical examples as well as useful theoretical frameworksDiscussion of state/local level as well as presidential politicsThis is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Political Marketing in the United States. To get started finding Political Marketing in the United States, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Political Marketing in the United States

Political Marketing in the United States

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