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International Marketing: Sociopolitical and Behavioral Aspects

Erdener Kaynak
4.9/5 (31420 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with International Marketing: Sociopolitical and Behavioral Aspects. To get started finding International Marketing: Sociopolitical and Behavioral Aspects, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
416
Format
PDF, EPUB & Kindle Edition
Publisher
Routledge
Release
1991
ISBN
1136777636

International Marketing: Sociopolitical and Behavioral Aspects

Erdener Kaynak
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on international companies to adopt corresponding marketing techniques and practices in different international markets. They also explore how specific details of a country, such as income level, cultural attributes, consumer characteristics, laws, and politics, influence the market potential of international firms and thus the scale of the company operations. Indispensable reading for scholars, economists, and business people who are interested in marketing on a global scale.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with International Marketing: Sociopolitical and Behavioral Aspects. To get started finding International Marketing: Sociopolitical and Behavioral Aspects, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
416
Format
PDF, EPUB & Kindle Edition
Publisher
Routledge
Release
1991
ISBN
1136777636

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