Read Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections

Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections

Sandeep Dayal

4.9/5 (24805 ratings)

Description:The new, game-changing way to build a "cognitive brand" that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples' thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever.In Branding Between the Ears, world-renowned, marketing thought leader, Sandeep Dayal, shows you how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds, and create effective marketing strategies to build the kind of loyalty that fuels today's brand giants. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves:-Does this brand give me good vibes? -Does what this brand says make sense to me? -Will I be happier if I buy this brand?These three factors, good brand vibes, brand sense and brand resolve are the hidden mantra for designing empathetic brands that push customers off the fence of indecision and indifference to fully engage with and inevitably buy them.Branding Between the Ears reveals paradigm shifts in building and executing brands that are informed by a burgeoning body of research in brain sciences, and offers a better way to make brands that not just stand out, but connect with consumers and embed in their thoughts inexorably to drive choice.Dayal is the marketing thought leader who predicted that consumer collaboration would be the key factor in winning people's trust online and giving consumers control over their personal information would be central to gaining their trust--issues that are unfolding today.Now, with Branding Between the Ears he provides equally prescient principles and new ideas for gaining the competitive edge in a largely uncertain future and winning with cognitive power brands.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections. To get started finding Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1264269854

Description: The new, game-changing way to build a "cognitive brand" that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples' thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever.In Branding Between the Ears, world-renowned, marketing thought leader, Sandeep Dayal, shows you how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds, and create effective marketing strategies to build the kind of loyalty that fuels today's brand giants. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves:-Does this brand give me good vibes? -Does what this brand says make sense to me? -Will I be happier if I buy this brand?These three factors, good brand vibes, brand sense and brand resolve are the hidden mantra for designing empathetic brands that push customers off the fence of indecision and indifference to fully engage with and inevitably buy them.Branding Between the Ears reveals paradigm shifts in building and executing brands that are informed by a burgeoning body of research in brain sciences, and offers a better way to make brands that not just stand out, but connect with consumers and embed in their thoughts inexorably to drive choice.Dayal is the marketing thought leader who predicted that consumer collaboration would be the key factor in winning people's trust online and giving consumers control over their personal information would be central to gaining their trust--issues that are unfolding today.Now, with Branding Between the Ears he provides equally prescient principles and new ideas for gaining the competitive edge in a largely uncertain future and winning with cognitive power brands.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections. To get started finding Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections

Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections

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