Read Psychological Foundations of Marketing: The Keys to Consumer Behavior

Psychological Foundations of Marketing: The Keys to Consumer Behavior

Allan J Kimmel

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Description:Are we influenced by ads even when we fast-forward them? Do brands extend ourpersonalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketingpractice and research, and highlights the applied aspects of psychological research in themarketplace. This book presents an introduction to both areas, and provides a survey andcritical analysis of the various contributions that psychology has made to the field ofmarketing.Each chapter considers a key subject area within psychology, outlines the key theories,and presents various practical applications of the research. Key concepts are highlightedand case studies relevant to the material are included at the end of each chapter.Areas covered include: - Motivation: the human needs at the root of many consumer behaviors and marketingdecisions.- Perception: the nature of perceptual selection, attention, and organization and howthis relates to the evolving marketing landscape.- Decision making: how and under what circumstances is it possible to predictconsumer choices, attitudes, and persuasion?- Personality and lifestyle: how insight into consumer personality can be used toformulate marketing plans.- Social behavior: the powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students, andprofessionals, and will be essential reading for courses in marketing, psychology, consumerbehavior, and advertising.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Psychological Foundations of Marketing: The Keys to Consumer Behavior. To get started finding Psychological Foundations of Marketing: The Keys to Consumer Behavior, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 1315436078

Description: Are we influenced by ads even when we fast-forward them? Do brands extend ourpersonalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketingpractice and research, and highlights the applied aspects of psychological research in themarketplace. This book presents an introduction to both areas, and provides a survey andcritical analysis of the various contributions that psychology has made to the field ofmarketing.Each chapter considers a key subject area within psychology, outlines the key theories,and presents various practical applications of the research. Key concepts are highlightedand case studies relevant to the material are included at the end of each chapter.Areas covered include: - Motivation: the human needs at the root of many consumer behaviors and marketingdecisions.- Perception: the nature of perceptual selection, attention, and organization and howthis relates to the evolving marketing landscape.- Decision making: how and under what circumstances is it possible to predictconsumer choices, attitudes, and persuasion?- Personality and lifestyle: how insight into consumer personality can be used toformulate marketing plans.- Social behavior: the powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students, andprofessionals, and will be essential reading for courses in marketing, psychology, consumerbehavior, and advertising.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Psychological Foundations of Marketing: The Keys to Consumer Behavior. To get started finding Psychological Foundations of Marketing: The Keys to Consumer Behavior, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Psychological Foundations of Marketing: The Keys to Consumer Behavior

Psychological Foundations of Marketing: The Keys to Consumer Behavior

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