Read Cool Nations: Media and the Social Imaginary of the Branded Country (Routledge Advances in Sociology)

Cool Nations: Media and the Social Imaginary of the Branded Country (Routledge Advances in Sociology)

Katja Valaskivi

4.9/5 (19780 ratings)

Description:Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term cool suitable for describing some essence of their country s brand."Cool Nations. Media and the Social Imaginary of the Branded Country "traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation.The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. "Cool Nations "argues that "cool" is one of the vehicles through which the commodification of nations takes place."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Cool Nations: Media and the Social Imaginary of the Branded Country (Routledge Advances in Sociology). To get started finding Cool Nations: Media and the Social Imaginary of the Branded Country (Routledge Advances in Sociology), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 1317745191

Description: Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term cool suitable for describing some essence of their country s brand."Cool Nations. Media and the Social Imaginary of the Branded Country "traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation.The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. "Cool Nations "argues that "cool" is one of the vehicles through which the commodification of nations takes place."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Cool Nations: Media and the Social Imaginary of the Branded Country (Routledge Advances in Sociology). To get started finding Cool Nations: Media and the Social Imaginary of the Branded Country (Routledge Advances in Sociology), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Cool Nations: Media and the Social Imaginary of the Branded Country (Routledge Advances in Sociology)

Cool Nations: Media and the Social Imaginary of the Branded Country (Routledge Advances in Sociology)

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