Read Mass Media, Consumerism and National Identity in Postwar Japan (SOAS Studies in Modern and Contemporary Japan)

Mass Media, Consumerism and National Identity in Postwar Japan (SOAS Studies in Modern and Contemporary Japan)

Martyn David Smith

4.9/5 (12022 ratings)

Description:Mass Media, Consumerism and National Identity in Postwar Japan addresses Japan's evolving nationalism and national identity in relation to its newly rising consumerism during the two decades from 1952 to 1972, through a study of the transformation of the print media and the market for weekly and monthly magazines. Martyn Smith argues that the transformation of the print media in the 1950s and 1960s expanded the possibilities for social, individual and national identities in Japan. From the late 1950s, the growth in the market for weekly magazines was fuelled by the huge potential for advertising revenue, the rapid development of the Japanese economy, and the necessity for the growth of a consumer society. This resulted in the merging of national identity with individual subjectivity - which this book describes as 'national subjectivity' - as the Japanese media promoted individual consumption to aid the recovery of the Japanese nation as a whole.Examining housewife magazines such as Fujin Koron, Fujin no Tomo and Fujin Gaho, as well as news magazines such as Mainichi Graph and Asahi Graph, and publications aimed at young people - Shukan Heibon and Heibon Punch - Smith shows how the relationship of nationalism to everyday life is best understood by taking into account the changing nature of consumption in the period. By presenting an alternative to the traditional 'top-down' narrative of state-driven economic nationalism, this book therefore makes a unique contribution to the study of postwar Japanese history and Japanese nationalism.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Mass Media, Consumerism and National Identity in Postwar Japan (SOAS Studies in Modern and Contemporary Japan). To get started finding Mass Media, Consumerism and National Identity in Postwar Japan (SOAS Studies in Modern and Contemporary Japan), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 1350030791

Description: Mass Media, Consumerism and National Identity in Postwar Japan addresses Japan's evolving nationalism and national identity in relation to its newly rising consumerism during the two decades from 1952 to 1972, through a study of the transformation of the print media and the market for weekly and monthly magazines. Martyn Smith argues that the transformation of the print media in the 1950s and 1960s expanded the possibilities for social, individual and national identities in Japan. From the late 1950s, the growth in the market for weekly magazines was fuelled by the huge potential for advertising revenue, the rapid development of the Japanese economy, and the necessity for the growth of a consumer society. This resulted in the merging of national identity with individual subjectivity - which this book describes as 'national subjectivity' - as the Japanese media promoted individual consumption to aid the recovery of the Japanese nation as a whole.Examining housewife magazines such as Fujin Koron, Fujin no Tomo and Fujin Gaho, as well as news magazines such as Mainichi Graph and Asahi Graph, and publications aimed at young people - Shukan Heibon and Heibon Punch - Smith shows how the relationship of nationalism to everyday life is best understood by taking into account the changing nature of consumption in the period. By presenting an alternative to the traditional 'top-down' narrative of state-driven economic nationalism, this book therefore makes a unique contribution to the study of postwar Japanese history and Japanese nationalism.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Mass Media, Consumerism and National Identity in Postwar Japan (SOAS Studies in Modern and Contemporary Japan). To get started finding Mass Media, Consumerism and National Identity in Postwar Japan (SOAS Studies in Modern and Contemporary Japan), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Mass Media, Consumerism and National Identity in Postwar Japan (SOAS Studies in Modern and Contemporary Japan)

Mass Media, Consumerism and National Identity in Postwar Japan (SOAS Studies in Modern and Contemporary Japan)

More Books

PUBLICATIONS AND OTHER WRITINGS OF DAVID MARTYN SMITH (FACSIMILE COPY)

PUBLICATIONS AND OTHER WRITINGS OF DAVID MARTYN SMITH (FACSIMILE COPY)

Influence of Seedbed Conditions on the Regeneration of Eastern White Pine /

Influence of Seedbed Conditions on the Regeneration of Eastern White Pine /

THE PRACTICE OF SILVACULTURE

THE PRACTICE OF SILVACULTURE

SILVICULTURE

SILVICULTURE

The Practice of Silviculture. Seventh Edition

The Practice of Silviculture. Seventh Edition

Noir from the Bar: 30 Crime and Mystery Shorts

Noir from the Bar: 30 Crime and Mystery Shorts

Pernicious Anaemia: The Forgotten Disease: The Causes and Consequences of Vitamin B12 Deficiency

Pernicious Anaemia: The Forgotten Disease: The Causes and Consequences of Vitamin B12 Deficiency

Our Town: A collection of Canadian short stories

Our Town: A collection of Canadian short stories

The Prospering Parachurch: Enlarging the Boundaries of God's Kingdom 1st edition by Willmer, Wesley K., Schmidt, J. David, Smith, Martyn (1998) Paperback

The Prospering Parachurch: Enlarging the Boundaries of God's Kingdom 1st edition by Willmer, Wesley K., Schmidt, J. David, Smith, Martyn (1998) Paperback