Read Organizational Rhetoric: Situations and Strategies

Organizational Rhetoric: Situations and Strategies

Unknown Author

4.9/5 (28808 ratings)

Description:An unprecedented text explains how to analyze the role of rhetoric in organizationsIntegrating rhetorical theories and methods with principles of organizational communication, this pioneering text provides students with a step-by-step method for analyzing and critiquing examples of organizational rhetoric. The first half of the book offers an accessible introduction to rhetorical research, theory, and criticism and equips students for analyzing the messages of organizations in a variety of contexts. The second half focuses on needs in real-life organizational situations: to create and maintain identity; to manage messages about issues, risk, and crisis; and to communicate with those inside the organization.Contemporary examples and case studies (including a dispute over clean energy in Texas, efforts on the part of restaurant owners in New York to fight food labeling requirements, and a university s announcement that it is building a body farm") illustrate the importance of this area of study and provide opportunities for students to apply their emerging analytical and critical thinking skills.Key FeaturesGrounds the explanation and critique of persuasive organizational messages in traditional and contemporary rhetorical literatureShows students how to critique the messages organizations use to create and maintain organizational powerDemonstrates the importance of rhetoric to the success of the organizationUses case studies and accompanying worksheets to help students move through the process of analyzing sample situations and messagesCovers image/impression management, issue management, crisis management, and other key facets of organizational rhetoricIncludes models of the book's method for analysis at the beginning of each chapter to help students visualize how each step fits into the larger systemIntended AudienceOrganizational Rhetoric: Situations and Strategies is ideal for a wide range of courses at the upper-level undergraduate and master s level, including Organizational Communication, Organizational Studies, Public Relations, and Rhetorical Studies. This first-of-its-kind textbook is also an essential addition to the libraries of Communication/Rhetoric and Business instructors.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Organizational Rhetoric: Situations and Strategies. To get started finding Organizational Rhetoric: Situations and Strategies, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 1412956684

Description: An unprecedented text explains how to analyze the role of rhetoric in organizationsIntegrating rhetorical theories and methods with principles of organizational communication, this pioneering text provides students with a step-by-step method for analyzing and critiquing examples of organizational rhetoric. The first half of the book offers an accessible introduction to rhetorical research, theory, and criticism and equips students for analyzing the messages of organizations in a variety of contexts. The second half focuses on needs in real-life organizational situations: to create and maintain identity; to manage messages about issues, risk, and crisis; and to communicate with those inside the organization.Contemporary examples and case studies (including a dispute over clean energy in Texas, efforts on the part of restaurant owners in New York to fight food labeling requirements, and a university s announcement that it is building a body farm") illustrate the importance of this area of study and provide opportunities for students to apply their emerging analytical and critical thinking skills.Key FeaturesGrounds the explanation and critique of persuasive organizational messages in traditional and contemporary rhetorical literatureShows students how to critique the messages organizations use to create and maintain organizational powerDemonstrates the importance of rhetoric to the success of the organizationUses case studies and accompanying worksheets to help students move through the process of analyzing sample situations and messagesCovers image/impression management, issue management, crisis management, and other key facets of organizational rhetoricIncludes models of the book's method for analysis at the beginning of each chapter to help students visualize how each step fits into the larger systemIntended AudienceOrganizational Rhetoric: Situations and Strategies is ideal for a wide range of courses at the upper-level undergraduate and master s level, including Organizational Communication, Organizational Studies, Public Relations, and Rhetorical Studies. This first-of-its-kind textbook is also an essential addition to the libraries of Communication/Rhetoric and Business instructors.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Organizational Rhetoric: Situations and Strategies. To get started finding Organizational Rhetoric: Situations and Strategies, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Organizational Rhetoric: Situations and Strategies

Organizational Rhetoric: Situations and Strategies

More Books