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Corporate Communication: A Guide to Theory and Practice

Joep Cornelissen
4.9/5 (24904 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication.New to the Third Edition-New chapters on strategic planning and campaign management, research and measurement and CSR and community relations-Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding-Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.-New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters.-Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.- Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web linksPraise for the Second Edition"This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - "Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell"'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - "Ian Wright, Corporate Relations Director, Diageo"We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Corporate Communication: A Guide to Theory and Practice. To get started finding Corporate Communication: A Guide to Theory and Practice, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
1446241890

Corporate Communication: A Guide to Theory and Practice

Joep Cornelissen
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication.New to the Third Edition-New chapters on strategic planning and campaign management, research and measurement and CSR and community relations-Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding-Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.-New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters.-Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book.- Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web linksPraise for the Second Edition"This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - "Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell"'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - "Ian Wright, Corporate Relations Director, Diageo"We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Corporate Communication: A Guide to Theory and Practice. To get started finding Corporate Communication: A Guide to Theory and Practice, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
1446241890

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