Description:On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data.This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.Understand the relationship between data, business, and designGet a firm grounding in data, data types, and components of A/B testingUse an experimentation framework to define opportunities, formulate hypotheses, and test different optionsCreate hypotheses that connect to key metrics and business goalsDesign proposed solutions for hypotheses that are most promisingInterpret the results of an A/B test and determine your next moveWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Designing with Data: Improving the User Experience with A/B Testing. To get started finding Designing with Data: Improving the User Experience with A/B Testing, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
370
Format
PDF, EPUB & Kindle Edition
Publisher
O'Reilly Media
Release
2017
ISBN
1449334954
Designing with Data: Improving the User Experience with A/B Testing
Description: On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data.This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.Understand the relationship between data, business, and designGet a firm grounding in data, data types, and components of A/B testingUse an experimentation framework to define opportunities, formulate hypotheses, and test different optionsCreate hypotheses that connect to key metrics and business goalsDesign proposed solutions for hypotheses that are most promisingInterpret the results of an A/B test and determine your next moveWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Designing with Data: Improving the User Experience with A/B Testing. To get started finding Designing with Data: Improving the User Experience with A/B Testing, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.