Read The Mass Marketing of Politics: Democracy in an Age of Manufactured Images

The Mass Marketing of Politics: Democracy in an Age of Manufactured Images

Bruce I. Newman

4.9/5 (16568 ratings)

Description:The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Mass Marketing of Politics: Democracy in an Age of Manufactured Images. To get started finding The Mass Marketing of Politics: Democracy in an Age of Manufactured Images, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1452263647

Description: The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Mass Marketing of Politics: Democracy in an Age of Manufactured Images. To get started finding The Mass Marketing of Politics: Democracy in an Age of Manufactured Images, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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The Mass Marketing of Politics: Democracy in an Age of Manufactured Images

The Mass Marketing of Politics: Democracy in an Age of Manufactured Images

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