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When Sport Meets Business: Capabilities, Challenges, Critiques

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Description:Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into amajor global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have maderunning one of Europe s most popular sports. Sport Marketing and Media Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport. Sport and Finance Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption. Sporting Events Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy. The authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England s Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain s LaLiga, the sponsorship viability for Ukraine s Klitschko brothers and the case of Denmark s Viborg F.F. Suitable for undergraduate and postgraduate students in sport related courses, including sport management, sport economics, sport marketing and the sociology of sport."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with When Sport Meets Business: Capabilities, Challenges, Critiques. To get started finding When Sport Meets Business: Capabilities, Challenges, Critiques, you are right to find our website which has a comprehensive collection of manuals listed.
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ISBN: 1473987415

Description: Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into amajor global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have maderunning one of Europe s most popular sports. Sport Marketing and Media Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport. Sport and Finance Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption. Sporting Events Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy. The authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England s Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain s LaLiga, the sponsorship viability for Ukraine s Klitschko brothers and the case of Denmark s Viborg F.F. Suitable for undergraduate and postgraduate students in sport related courses, including sport management, sport economics, sport marketing and the sociology of sport."We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with When Sport Meets Business: Capabilities, Challenges, Critiques. To get started finding When Sport Meets Business: Capabilities, Challenges, Critiques, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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When Sport Meets Business: Capabilities, Challenges, Critiques

When Sport Meets Business: Capabilities, Challenges, Critiques

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