Read Gunn Sights: Taking Aim on Selling in the High-Stakes Industry of International Aerospace

Gunn Sights: Taking Aim on Selling in the High-Stakes Industry of International Aerospace

Tom Gunn

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Description:Tom Gunn had a life-altering career change in 1975 when he went from an eight-year stint as staff lawyer with the U.S. Senate to a job in aerospace sales and marketing at McDonnell Douglas. He knew a lot about military appropriations and classified developments, but almost nothing about marketing. Over the next twenty-two years, however, Gunn and the team he assembled developed a process for strategic selling and marketing that delivered $250 billion in sales of military and commercial aircraft, missiles, space systems, and logistic support, against strong and at times cutthroat domestic and international competition. His book is both the story of that success and a handbook for anyone who wants to learn about high-powered selling, about assessing the competition and understanding the customer, and about using a defined process to shape strategic planning. Gunn details that process step by step, outlines cultural traps overseas and political realities at home, and makes his points in selected case studies.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Gunn Sights: Taking Aim on Selling in the High-Stakes Industry of International Aerospace. To get started finding Gunn Sights: Taking Aim on Selling in the High-Stakes Industry of International Aerospace, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 192

Format: PDF, EPUB & Kindle Edition

Publisher: US Naval Institute Press

Release: 2014

ISBN: 1612514154

Description: Tom Gunn had a life-altering career change in 1975 when he went from an eight-year stint as staff lawyer with the U.S. Senate to a job in aerospace sales and marketing at McDonnell Douglas. He knew a lot about military appropriations and classified developments, but almost nothing about marketing. Over the next twenty-two years, however, Gunn and the team he assembled developed a process for strategic selling and marketing that delivered $250 billion in sales of military and commercial aircraft, missiles, space systems, and logistic support, against strong and at times cutthroat domestic and international competition. His book is both the story of that success and a handbook for anyone who wants to learn about high-powered selling, about assessing the competition and understanding the customer, and about using a defined process to shape strategic planning. Gunn details that process step by step, outlines cultural traps overseas and political realities at home, and makes his points in selected case studies.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Gunn Sights: Taking Aim on Selling in the High-Stakes Industry of International Aerospace. To get started finding Gunn Sights: Taking Aim on Selling in the High-Stakes Industry of International Aerospace, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Gunn Sights: Taking Aim on Selling in the High-Stakes Industry of International Aerospace

Gunn Sights: Taking Aim on Selling in the High-Stakes Industry of International Aerospace

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