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Experience My Brand: How Successful Companies Develop Loyal Customers and Increase Profits

Joe Tawfik
4.9/5 (17393 ratings)
Description:Experience My Brand author Joe Tawfik, shows the reader how to analyze, design, and implement a branded customer experience program. The book overcomes the largest challenge facing organizations by providing a detailed guide that will achieve an increase in bottom-line profits and the number of loyal customers. Heralded as the last battleground for competition, customer experience management has become a core strategic imperative for many organizations. Building unique emotional ties with customers that are stronger and difficult for competitors to imitate is considered the cornerstone for organizations to achieve an unbeatable competitive edge in today's market. Known as "branded customer experience" the association of experiences specific to a brand has created mega organisations such as Apple, Zappos and Amazon. To deliver a great branded experience to customers, an organization must embrace customer experience management as their highest priority if they are to prosper in the future. It must become part of the corporate DNA.Tawfik wrote the book because the large majority of companies are failing to achieve any sustainable value from their customer experience programs, and were wasting their investments on changes that delivered mediocre results. Research undertaken by Accenture in 2015 identified that 77%of firms were not achieving any increases in bottom-line profits from their customer experience programs. You will learn through detailed analysis and real-world illustrations how to:  Analyze, Design, and Measure Customer Experience Implement Superior Customer Experience Initiatives Consider how Customer Experience Will Change and Transform the Future  With its plentiful tables and figures to complement his text, Experience My Brand puts theory into practice in a way that will keep you alert and engaged. Experience My Brand's unique message makes it a must-have guide for senior managers and their teams who seek to strengthen this critical aspect of their businesses as well as anybody wanting to learn about this increasingly important field.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Experience My Brand: How Successful Companies Develop Loyal Customers and Increase Profits. To get started finding Experience My Brand: How Successful Companies Develop Loyal Customers and Increase Profits, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
Format
PDF, EPUB & Kindle Edition
Publisher
Release
ISBN
1632991284

Experience My Brand: How Successful Companies Develop Loyal Customers and Increase Profits

Joe Tawfik
4.4/5 (1290744 ratings)
Description: Experience My Brand author Joe Tawfik, shows the reader how to analyze, design, and implement a branded customer experience program. The book overcomes the largest challenge facing organizations by providing a detailed guide that will achieve an increase in bottom-line profits and the number of loyal customers. Heralded as the last battleground for competition, customer experience management has become a core strategic imperative for many organizations. Building unique emotional ties with customers that are stronger and difficult for competitors to imitate is considered the cornerstone for organizations to achieve an unbeatable competitive edge in today's market. Known as "branded customer experience" the association of experiences specific to a brand has created mega organisations such as Apple, Zappos and Amazon. To deliver a great branded experience to customers, an organization must embrace customer experience management as their highest priority if they are to prosper in the future. It must become part of the corporate DNA.Tawfik wrote the book because the large majority of companies are failing to achieve any sustainable value from their customer experience programs, and were wasting their investments on changes that delivered mediocre results. Research undertaken by Accenture in 2015 identified that 77%of firms were not achieving any increases in bottom-line profits from their customer experience programs. You will learn through detailed analysis and real-world illustrations how to:  Analyze, Design, and Measure Customer Experience Implement Superior Customer Experience Initiatives Consider how Customer Experience Will Change and Transform the Future  With its plentiful tables and figures to complement his text, Experience My Brand puts theory into practice in a way that will keep you alert and engaged. Experience My Brand's unique message makes it a must-have guide for senior managers and their teams who seek to strengthen this critical aspect of their businesses as well as anybody wanting to learn about this increasingly important field.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Experience My Brand: How Successful Companies Develop Loyal Customers and Increase Profits. To get started finding Experience My Brand: How Successful Companies Develop Loyal Customers and Increase Profits, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
Format
PDF, EPUB & Kindle Edition
Publisher
Release
ISBN
1632991284
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