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The Big Miss: How Organizations Overlook the Value of Emotions

Zhecho Dobrev
4.9/5 (28152 ratings)
Description:What are the emotional and subconscious drivers behind your customers’ behavior? Do you have a science and data-based strategy to drive this in the direction you want?In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice–thus are missing the biggest driver of profitable customer behavior! His extensive research shows that emotions are the key drivers of customer behavior, yet few organizations have a strategy to evoke specific emotions based on science and data. Does yours?In this book, the author provides business leaders with a practical framework for how to embed emotions in their business practices, which includes learning how to:Discover the difference between what customers say and doCreate a data-based strategy around specific emotionsUse customer science to future-proof your business and make the most out of Digital Transformation, Data, and AI…and much more.Behind every business problem, there is a customer problem! This book will change how you think about customer behavior and challenge you to harness the business power of emotions.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Big Miss: How Organizations Overlook the Value of Emotions. To get started finding The Big Miss: How Organizations Overlook the Value of Emotions, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
222
Format
PDF, EPUB & Kindle Edition
Publisher
Business Expert Press
Release
ISBN
1637422571

The Big Miss: How Organizations Overlook the Value of Emotions

Zhecho Dobrev
4.4/5 (1290744 ratings)
Description: What are the emotional and subconscious drivers behind your customers’ behavior? Do you have a science and data-based strategy to drive this in the direction you want?In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice–thus are missing the biggest driver of profitable customer behavior! His extensive research shows that emotions are the key drivers of customer behavior, yet few organizations have a strategy to evoke specific emotions based on science and data. Does yours?In this book, the author provides business leaders with a practical framework for how to embed emotions in their business practices, which includes learning how to:Discover the difference between what customers say and doCreate a data-based strategy around specific emotionsUse customer science to future-proof your business and make the most out of Digital Transformation, Data, and AI…and much more.Behind every business problem, there is a customer problem! This book will change how you think about customer behavior and challenge you to harness the business power of emotions.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Big Miss: How Organizations Overlook the Value of Emotions. To get started finding The Big Miss: How Organizations Overlook the Value of Emotions, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
222
Format
PDF, EPUB & Kindle Edition
Publisher
Business Expert Press
Release
ISBN
1637422571
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