Description:DIGITAL POLLUTION IS THE PROBLEM. HUMAN-CENTERED COMMUNICATION IS THE SOLUTION.We’re spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At risk are relationships and revenue.The only viable way forward is to be more thoughtful, intentional, and personal. Human-Centered Communication provides a philosophy and practice to help you connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your success. Learn to:Break through the noise and earn attentionBuild trust and create engagementEnhance your reputation with both people and algorithmsThe concepts and models in this book apply to any form or channel of communication, but human centricity favors video. More visual and emotional than faceless digital communication, video enhances tone, intent, subtlety, nuance, and meaning. Learn to be clearer and more confident on camera in live video calls, meetings, and presentations, as well as in recorded video emails, social messages, and text messages.The authors of the bestselling Rehumanize Your Business join with eleven industry-leading experts from companies like Salesforce, HubSpot, and RE/MAX to lead the growing conversation on leveraging human strengths in an increasingly digital world. The brightest future is tech-enabled, but authors Ethan Beute and Stephen Pacinelli show that it’s also human-centered.The experts studied, interviewed, and featured:Jacco van der Kooij, Founder of Winning by DesignDan Hill, PhD, President of Sensory LogicMathew Sweezey, Director of Market Strategy at SalesforceJulie Hansen, Creator of the Selling on Video Master ClassAdam Contos, CEO of RE/MAXLauren Bailey, Founder and President of Factor 8 and #GirlsClubMario Martinez Jr, Founder and CEO of VengresoViveka von Rosen, Cofounder and Chief Visibility Officer at VengresoShep Hyken, Customer Service and Customer Experience ExpertMorgan J Ingram, Director of Sales Execution at JB Sales TrainingDan Tyre, sales executive and founding team member at HubSpotAmong the themes addressed:Trust and relationshipsCommunication and connectionService and valueText and videoNoise and pollutionAmong the types of videos in which you’ll become more confident and effective:Live, synchronous video meetingsRecorded, asynchronous video messagesVideo calls and video presentationsVideo in emails and text messagesVideo in social feeds and social messagesVideo for specific individuals and large groupsVideo for known audiences and anonymous massesVideo for prospects, customers, employees, and other stakeholdersFor immediate benefits and for long-term reputation, now is the time to get ahead of and stay ahead of ever-increasing digital noise and pollution - with Human-Centered Communication. We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Human-Centered Communication: A Business Case Against Digital Pollution. To get started finding Human-Centered Communication: A Business Case Against Digital Pollution, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
272
Format
PDF, EPUB & Kindle Edition
Publisher
Fast Company Press
Release
2021
ISBN
1639080015
Human-Centered Communication: A Business Case Against Digital Pollution
Description: DIGITAL POLLUTION IS THE PROBLEM. HUMAN-CENTERED COMMUNICATION IS THE SOLUTION.We’re spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At risk are relationships and revenue.The only viable way forward is to be more thoughtful, intentional, and personal. Human-Centered Communication provides a philosophy and practice to help you connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your success. Learn to:Break through the noise and earn attentionBuild trust and create engagementEnhance your reputation with both people and algorithmsThe concepts and models in this book apply to any form or channel of communication, but human centricity favors video. More visual and emotional than faceless digital communication, video enhances tone, intent, subtlety, nuance, and meaning. Learn to be clearer and more confident on camera in live video calls, meetings, and presentations, as well as in recorded video emails, social messages, and text messages.The authors of the bestselling Rehumanize Your Business join with eleven industry-leading experts from companies like Salesforce, HubSpot, and RE/MAX to lead the growing conversation on leveraging human strengths in an increasingly digital world. The brightest future is tech-enabled, but authors Ethan Beute and Stephen Pacinelli show that it’s also human-centered.The experts studied, interviewed, and featured:Jacco van der Kooij, Founder of Winning by DesignDan Hill, PhD, President of Sensory LogicMathew Sweezey, Director of Market Strategy at SalesforceJulie Hansen, Creator of the Selling on Video Master ClassAdam Contos, CEO of RE/MAXLauren Bailey, Founder and President of Factor 8 and #GirlsClubMario Martinez Jr, Founder and CEO of VengresoViveka von Rosen, Cofounder and Chief Visibility Officer at VengresoShep Hyken, Customer Service and Customer Experience ExpertMorgan J Ingram, Director of Sales Execution at JB Sales TrainingDan Tyre, sales executive and founding team member at HubSpotAmong the themes addressed:Trust and relationshipsCommunication and connectionService and valueText and videoNoise and pollutionAmong the types of videos in which you’ll become more confident and effective:Live, synchronous video meetingsRecorded, asynchronous video messagesVideo calls and video presentationsVideo in emails and text messagesVideo in social feeds and social messagesVideo for specific individuals and large groupsVideo for known audiences and anonymous massesVideo for prospects, customers, employees, and other stakeholdersFor immediate benefits and for long-term reputation, now is the time to get ahead of and stay ahead of ever-increasing digital noise and pollution - with Human-Centered Communication. We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Human-Centered Communication: A Business Case Against Digital Pollution. To get started finding Human-Centered Communication: A Business Case Against Digital Pollution, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.