Read Bottled: How Coca-Cola Became African

Bottled: How Coca-Cola Became African

Sara Byala

4.9/5 (29897 ratings)

Description:Travel to virtually any African country and you are likely to find a Coca-Cola, often a cold one at that. Bottled asks how this carbonated drink became ubiquitous across the continent, and what this reveals about the realities of globalisation, development and capitalism.Bottled is the first assessment of the social, commercial and environmental impact of one of the planet’s biggest brands and largest corporations, in Africa. Sara Byala charts the company’s century-long involvement in everything from recycling and education to the anti-apartheid struggle, showing that Africans have harnessed Coca-Cola in varied expressions of modernity and self-determination: this is not a story of American capitalism running amok, but rather of a company becoming African, bending to consumer power in ways big and small.In late capitalism, everyone’s fates are bound together. A beverage in Atlanta and a beverage in Johannesburg pull us all towards the same end narrative. This story matters for more than just the local reasons, enhancing our understanding of our globalised, integrated world. Drawing on fieldwork and research in company archives, Byala asks a question for our time: does Coca-Cola’s generative work offset the human and planetary costs associated with its growth in the twenty-first century?We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Bottled: How Coca-Cola Became African. To get started finding Bottled: How Coca-Cola Became African, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 1805261169

Description: Travel to virtually any African country and you are likely to find a Coca-Cola, often a cold one at that. Bottled asks how this carbonated drink became ubiquitous across the continent, and what this reveals about the realities of globalisation, development and capitalism.Bottled is the first assessment of the social, commercial and environmental impact of one of the planet’s biggest brands and largest corporations, in Africa. Sara Byala charts the company’s century-long involvement in everything from recycling and education to the anti-apartheid struggle, showing that Africans have harnessed Coca-Cola in varied expressions of modernity and self-determination: this is not a story of American capitalism running amok, but rather of a company becoming African, bending to consumer power in ways big and small.In late capitalism, everyone’s fates are bound together. A beverage in Atlanta and a beverage in Johannesburg pull us all towards the same end narrative. This story matters for more than just the local reasons, enhancing our understanding of our globalised, integrated world. Drawing on fieldwork and research in company archives, Byala asks a question for our time: does Coca-Cola’s generative work offset the human and planetary costs associated with its growth in the twenty-first century?We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Bottled: How Coca-Cola Became African. To get started finding Bottled: How Coca-Cola Became African, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Bottled: How Coca-Cola Became African

Bottled: How Coca-Cola Became African

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