Read A Narrative Approach to Business Growth

A Narrative Approach to Business Growth

Mona Ericson

4.9/5 (13404 ratings)

Description:Mona Ericson conceptualizes business growth using a participatory narrative approach, adopting story-like representations of entrepreneurship activity. This approach emphasizes the use of description, conceptualization, knowledge sharing and interpretation. It connects the subject and the researcher allowing the latter to better understand the actual practice of growing a business. The book aims to open up previously marginalized perspectives in research on growth through this incorporation of storytelling - one of the most fundamental features of human life. Thus, the concepts of business growth and entrepreneurial activity described in this book are brought to life for the student, scholar and reader in a way that more conventional analyses cannot achieve. The author also uses the concept of 'plot' as a means to interconnect practitioners' growth-related activities and concomitant changes. The firm becomes a living and evolving concept rather than a singular unit to be studied. A Narrative Approach to Business Growth offers a detailed case study that illustrates the value of this increasingly important approach to the study of business growth.The rich, empirically oriented material in this book allows the reader to make sense of, learn about and vicariously experience a variety of growth activities and their dynamic relationships. Scholars and students of business growth, entrepreneurship and strategy will find this book compelling and eye-opening.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with A Narrative Approach to Business Growth. To get started finding A Narrative Approach to Business Growth, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 200

Format: PDF, EPUB & Kindle Edition

Publisher: Not Avail

Release: 2014

ISBN: 1849808015

Description: Mona Ericson conceptualizes business growth using a participatory narrative approach, adopting story-like representations of entrepreneurship activity. This approach emphasizes the use of description, conceptualization, knowledge sharing and interpretation. It connects the subject and the researcher allowing the latter to better understand the actual practice of growing a business. The book aims to open up previously marginalized perspectives in research on growth through this incorporation of storytelling - one of the most fundamental features of human life. Thus, the concepts of business growth and entrepreneurial activity described in this book are brought to life for the student, scholar and reader in a way that more conventional analyses cannot achieve. The author also uses the concept of 'plot' as a means to interconnect practitioners' growth-related activities and concomitant changes. The firm becomes a living and evolving concept rather than a singular unit to be studied. A Narrative Approach to Business Growth offers a detailed case study that illustrates the value of this increasingly important approach to the study of business growth.The rich, empirically oriented material in this book allows the reader to make sense of, learn about and vicariously experience a variety of growth activities and their dynamic relationships. Scholars and students of business growth, entrepreneurship and strategy will find this book compelling and eye-opening.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with A Narrative Approach to Business Growth. To get started finding A Narrative Approach to Business Growth, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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A Narrative Approach to Business Growth

A Narrative Approach to Business Growth

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