Read Social Innovation and New Business Models: Creating Shared Value in Low-Income Markets (SpringerBriefs in Business)

Social Innovation and New Business Models: Creating Shared Value in Low-Income Markets (SpringerBriefs in Business)

Laura Michelini

4.9/5 (26566 ratings)

Description:Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative forms of social innovation by combining three elements - the concept of shared value creation, the theory of the fortune at the bottom of the pyramid, and a corporate social entrepreneurship approach - which they use to enter low-income markets by helping to solve global challenges while simultaneously generating profits.The book identifies the main forms of social innovation: social business models, social products and social communication strategies. Further, it shows how companies can successfully implement social innovation and presents new forms of social business models that can be used to target low-income markets. Finally, the book presents key success factors related to the social product innovation process and corresponding communication.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Social Innovation and New Business Models: Creating Shared Value in Low-Income Markets (SpringerBriefs in Business). To get started finding Social Innovation and New Business Models: Creating Shared Value in Low-Income Markets (SpringerBriefs in Business), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 364232150X

Description: Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative forms of social innovation by combining three elements - the concept of shared value creation, the theory of the fortune at the bottom of the pyramid, and a corporate social entrepreneurship approach - which they use to enter low-income markets by helping to solve global challenges while simultaneously generating profits.The book identifies the main forms of social innovation: social business models, social products and social communication strategies. Further, it shows how companies can successfully implement social innovation and presents new forms of social business models that can be used to target low-income markets. Finally, the book presents key success factors related to the social product innovation process and corresponding communication.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Social Innovation and New Business Models: Creating Shared Value in Low-Income Markets (SpringerBriefs in Business). To get started finding Social Innovation and New Business Models: Creating Shared Value in Low-Income Markets (SpringerBriefs in Business), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Social Innovation and New Business Models: Creating Shared Value in Low-Income Markets (SpringerBriefs in Business)

Social Innovation and New Business Models: Creating Shared Value in Low-Income Markets (SpringerBriefs in Business)

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