Read Making the Business Case

Making the Business Case

Michael C. Volker

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Description:DescriptionDo you have an idea for a business? This book will help you to determine how to go about turning your idea into reality and cash. More importantly, though, as a first step it will help you determine if the idea is even worth pursuing in the first place. To get partners and investors, you must make a business case. This means having the answers to some tough questions, the most important question being: How will your idea make money? You will also learn how to best communicate your idea using an effective Executive Summary and a well-honed elevator pitch.PrefaceDo you have an idea for a business? This book will help you to determine how to go about turning your idea into reality and cash. More importantly, though, as a first step it will help you determine if the idea is even worth pursuing in the first place. To get partners and investors, you must make a business case. This means having the answers to some tough questions, the most important question being: How will your idea make money? You will also learn how to best communicate your idea using an effective Executive Summary and a well-honed elevator pitch.ContentTrailerAbout the Author1 Introduction1.1 From Concept to Company1.2 The Business Case1.3 How Big?1.4 Who is your audience?1.5 Odds of failing1.6 Have you got what it takes?1.7 You can be a millionaire!1.8 Making it Happen2 Communicating Your Idea2.1 Telling Your Story2.2 The Executive Summary2.3 Investor Presentations2.4 Next Steps3 Product or Service3.1 What are you selling?3.2 How much is it?4 Intellectual Property4.1 What is your unique advantage?4.2 Will someone steal my idea?4.3 Keeping it secret4.4 Trademarks, Copyright and Industrial Designs4.5 Do you really own it?5 Market Need5.1 Who needs it?6 Market Scope6.1 How big is the market?6.2 Sizing the Market – An Example6.3 Does Size Matter?6.4 Where’s the Market?6.5 Forecasting Sales7 Distribution7.1 How will your product get to market?7.2 How will customers know about it?8 Competition8.1 Who will eat your lunch?8.2 What about timing?9 The Team9.1 Who’s on Board?10 Financial10.1 What are the numbers?10.2 How many years out?10.3 The hockey stick forecast10.4 Investment returns11 Risks11.1 What’s the biggest risk?12 Business Plan12.1 What needs to be done?12.2 Business Model 12.3 Business Model Canvas12.4 Information Sources12.5 Business Evolution13 Selling Out or Building Out13.1 What’s your Exit Strategy?13.2 Why worry about it?Final ThoughtsEndnotesAdditional ReferencesAbout the AuthorMichael Volker is an Entrepreneur active in the development of new high technology ventures. A University of Waterloo Engineering graduate, Mike started his own company (Volker-Craig Ltd) in 1973. He sold this company in 1981 and since then he has worked with entrepreneurs in building new companies. He is presently the director of Simon Fraser University's Innovation Office where he works with researchers and students to help them turn their ideas and inventions into commercial businesses. Mike is an active angel investor and has invested in more than 100 companies. He runs one of North America’s largest angel networks, VANTEC, and has coached hundreds of entrepreneurs with their business planning.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Making the Business Case. To get started finding Making the Business Case, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 59

Format: PDF, EPUB & Kindle Edition

Publisher: Bookboon

Release: 2013

ISBN: 8776819507

Description: DescriptionDo you have an idea for a business? This book will help you to determine how to go about turning your idea into reality and cash. More importantly, though, as a first step it will help you determine if the idea is even worth pursuing in the first place. To get partners and investors, you must make a business case. This means having the answers to some tough questions, the most important question being: How will your idea make money? You will also learn how to best communicate your idea using an effective Executive Summary and a well-honed elevator pitch.PrefaceDo you have an idea for a business? This book will help you to determine how to go about turning your idea into reality and cash. More importantly, though, as a first step it will help you determine if the idea is even worth pursuing in the first place. To get partners and investors, you must make a business case. This means having the answers to some tough questions, the most important question being: How will your idea make money? You will also learn how to best communicate your idea using an effective Executive Summary and a well-honed elevator pitch.ContentTrailerAbout the Author1 Introduction1.1 From Concept to Company1.2 The Business Case1.3 How Big?1.4 Who is your audience?1.5 Odds of failing1.6 Have you got what it takes?1.7 You can be a millionaire!1.8 Making it Happen2 Communicating Your Idea2.1 Telling Your Story2.2 The Executive Summary2.3 Investor Presentations2.4 Next Steps3 Product or Service3.1 What are you selling?3.2 How much is it?4 Intellectual Property4.1 What is your unique advantage?4.2 Will someone steal my idea?4.3 Keeping it secret4.4 Trademarks, Copyright and Industrial Designs4.5 Do you really own it?5 Market Need5.1 Who needs it?6 Market Scope6.1 How big is the market?6.2 Sizing the Market – An Example6.3 Does Size Matter?6.4 Where’s the Market?6.5 Forecasting Sales7 Distribution7.1 How will your product get to market?7.2 How will customers know about it?8 Competition8.1 Who will eat your lunch?8.2 What about timing?9 The Team9.1 Who’s on Board?10 Financial10.1 What are the numbers?10.2 How many years out?10.3 The hockey stick forecast10.4 Investment returns11 Risks11.1 What’s the biggest risk?12 Business Plan12.1 What needs to be done?12.2 Business Model 12.3 Business Model Canvas12.4 Information Sources12.5 Business Evolution13 Selling Out or Building Out13.1 What’s your Exit Strategy?13.2 Why worry about it?Final ThoughtsEndnotesAdditional ReferencesAbout the AuthorMichael Volker is an Entrepreneur active in the development of new high technology ventures. A University of Waterloo Engineering graduate, Mike started his own company (Volker-Craig Ltd) in 1973. He sold this company in 1981 and since then he has worked with entrepreneurs in building new companies. He is presently the director of Simon Fraser University's Innovation Office where he works with researchers and students to help them turn their ideas and inventions into commercial businesses. Mike is an active angel investor and has invested in more than 100 companies. He runs one of North America’s largest angel networks, VANTEC, and has coached hundreds of entrepreneurs with their business planning.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Making the Business Case. To get started finding Making the Business Case, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Making the Business Case

Making the Business Case

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