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Consumption Patterns Of The Middle Class In Contemporary China (China Studies)

Di Zhu
4.9/5 (10666 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:This book, set against the background of accounts of globalisation, aims to figure out the consumer orientation of the middle class in contemporary China, in particular how the new elements in consumer orientation operate in the Chinese context. It focuses on the contemporary middle class. Data used in the book are taken from national representative surveys conducted in the recent decade and also from 30 interviews with middle class people in Beijing. The book focuses on the consumption patterns from everyday consumption, taste and material culture. It highlights consumers' self-referential the pursuit of pleasure, tempered by considerations regarding comfort, is a significant form of aesthetic justification. Living within one's means i.e. keeping a balance between expenditure and income is the main moral justification. Consumers' orientations draw on a new set of elements, conceptualised in this research as 'the orientation toward personal pleasure and comfort'. This orientation is shaped by social conventions, traditional values and the metropolitan context. The findings challenge the stereotype of the Chinese 'new rich' and the one-dimensional pictures of tendencies towards either conspicuous display or frugality.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Consumption Patterns Of The Middle Class In Contemporary China (China Studies). To get started finding Consumption Patterns Of The Middle Class In Contemporary China (China Studies), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
308
Format
PDF, EPUB & Kindle Edition
Publisher
World Scientific
Release
2018
ISBN
9813230347

Consumption Patterns Of The Middle Class In Contemporary China (China Studies)

Di Zhu
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: This book, set against the background of accounts of globalisation, aims to figure out the consumer orientation of the middle class in contemporary China, in particular how the new elements in consumer orientation operate in the Chinese context. It focuses on the contemporary middle class. Data used in the book are taken from national representative surveys conducted in the recent decade and also from 30 interviews with middle class people in Beijing. The book focuses on the consumption patterns from everyday consumption, taste and material culture. It highlights consumers' self-referential the pursuit of pleasure, tempered by considerations regarding comfort, is a significant form of aesthetic justification. Living within one's means i.e. keeping a balance between expenditure and income is the main moral justification. Consumers' orientations draw on a new set of elements, conceptualised in this research as 'the orientation toward personal pleasure and comfort'. This orientation is shaped by social conventions, traditional values and the metropolitan context. The findings challenge the stereotype of the Chinese 'new rich' and the one-dimensional pictures of tendencies towards either conspicuous display or frugality.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Consumption Patterns Of The Middle Class In Contemporary China (China Studies). To get started finding Consumption Patterns Of The Middle Class In Contemporary China (China Studies), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
308
Format
PDF, EPUB & Kindle Edition
Publisher
World Scientific
Release
2018
ISBN
9813230347

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