Read The internationalization of professional football clubs. Potential markets and the brand personality of Borussia Dortmund

The internationalization of professional football clubs. Potential markets and the brand personality of Borussia Dortmund

Christian Weißkopf

4.9/5 (16796 ratings)

Description:Master's Thesis from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Dortmund, language: English, abstract: The ongoing professionalization and commercialization of football, as the logical consequence of the constantly increasing financing need of today's football clubs, constitutes a topic of high interest within the current media landscape and society. This phenomenon is especially valid for the leading clubs of the "big five" European football leagues. Considering that further growth opportunities in their respective domestic, mainly saturated markets are limited, most of these clubs strengthened their efforts of expanding their business activities into new foreign markets in recent years. In this context, it seems that the assessment and selection of potential foreign markets are mainly based on the potential fanbase which causes a situation in which the internationalization path of leading European football clubs appears to be relatively similar and mapped out to a large degree. Due to this fact and the non-perceptibility of a systematical assessment and selection procedure, this thesis examined the attractivity of current and prospective markets by means of deductive analysis. The results confirmed the general assumption of the high importance of socio-economic conditions as a significant determining factor for assessing the attractivity of prospective new foreign markets. Based on these findings, the thesis provides a ranking of the top non-UEFA member markets which could demonstrate deviations between the actual target markets of European football clubs and the results of the ranking. Furthermore, as the internationalization of a professional football club implies also the extension of a club's brand management and marketing activities, the thesis contains an empirical study on the perception of the brand "Borussia Dortmund" within international markets. In accordanceWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The internationalization of professional football clubs. Potential markets and the brand personality of Borussia Dortmund. To get started finding The internationalization of professional football clubs. Potential markets and the brand personality of Borussia Dortmund, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 86

Format: PDF, EPUB & Kindle Edition

Publisher: Grin Verlag

Release: 2020

ISBN: 3346219259

Description: Master's Thesis from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of Applied Sciences Dortmund, language: English, abstract: The ongoing professionalization and commercialization of football, as the logical consequence of the constantly increasing financing need of today's football clubs, constitutes a topic of high interest within the current media landscape and society. This phenomenon is especially valid for the leading clubs of the "big five" European football leagues. Considering that further growth opportunities in their respective domestic, mainly saturated markets are limited, most of these clubs strengthened their efforts of expanding their business activities into new foreign markets in recent years. In this context, it seems that the assessment and selection of potential foreign markets are mainly based on the potential fanbase which causes a situation in which the internationalization path of leading European football clubs appears to be relatively similar and mapped out to a large degree. Due to this fact and the non-perceptibility of a systematical assessment and selection procedure, this thesis examined the attractivity of current and prospective markets by means of deductive analysis. The results confirmed the general assumption of the high importance of socio-economic conditions as a significant determining factor for assessing the attractivity of prospective new foreign markets. Based on these findings, the thesis provides a ranking of the top non-UEFA member markets which could demonstrate deviations between the actual target markets of European football clubs and the results of the ranking. Furthermore, as the internationalization of a professional football club implies also the extension of a club's brand management and marketing activities, the thesis contains an empirical study on the perception of the brand "Borussia Dortmund" within international markets. In accordanceWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The internationalization of professional football clubs. Potential markets and the brand personality of Borussia Dortmund. To get started finding The internationalization of professional football clubs. Potential markets and the brand personality of Borussia Dortmund, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

The internationalization of professional football clubs. Potential markets and the brand personality of Borussia Dortmund

The internationalization of professional football clubs. Potential markets and the brand personality of Borussia Dortmund

More Books

Die Internationalisierung professioneller Fußballclubs. Die Borussia Dortmund GmbH & Co. KGaA (German Edition)

Die Internationalisierung professioneller Fußballclubs. Die Borussia Dortmund GmbH & Co. KGaA (German Edition)

Niels Bohr. Hans liv og virke fortalt af en kreds af venner og medarbejdere.

Niels Bohr. Hans liv og virke fortalt af en kreds af venner og medarbejdere.

Die Sehne: Leitfaden Zur Behandlung Von Sehnenpathologien (German Edition)

Die Sehne: Leitfaden Zur Behandlung Von Sehnenpathologien (German Edition)

Niederösterreich im 20. Jahrhundert, Bd.3 : Kultur

Niederösterreich im 20. Jahrhundert, Bd.3 : Kultur

Interventionsgerontologie: 100 Schlüsselbegriffe für Forschung, Lehre und Praxis (German Edition)

Interventionsgerontologie: 100 Schlüsselbegriffe für Forschung, Lehre und Praxis (German Edition)