Read Marketing Communications Plan for a Natural Mineral Water from July 2015 to June 2016

Marketing Communications Plan for a Natural Mineral Water from July 2015 to June 2016

Laura Schmiedl

4.9/5 (34906 ratings)

Description:Seminar paper from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,8, Anglia Ruskin University, language: English, abstract: This report will introduce the brand Evian and its marketing communications operations in the United Kingdom. Moreover, a marketing audit containing Evian's main competitors as well as a PEST and SWOT analysis will be conducted. Thereafter, an integrated marketing communications plan for the period from July 2015 to June 2016 will be presented. A comparison of Evian's advertising in the UK and Germany will follow the plan. Evian is a natural mineral water distributed in the United Kingdom by Danone Waters Ltd and sold in overall 143 countries. Danone is a multinational consumer goods company divided into four divisions - waters, baby and medical nutrition as well as fresh dairy products (MarketLine Industry Profile, 2014). Besides marketing international brands like Evian, Danone's water division also offers products under local brands like Fontvella in Spain (MarketLine Industry Profile, 2014). During the financial year 2014, Danone had sales of 21,114 million with its water division accounting for 4,186 million (Danone, 2015b).We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing Communications Plan for a Natural Mineral Water from July 2015 to June 2016. To get started finding Marketing Communications Plan for a Natural Mineral Water from July 2015 to June 2016, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 26

Format: PDF, EPUB & Kindle Edition

Publisher: Grin Verlag

Release: 2020

ISBN: 3346305244

Description: Seminar paper from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,8, Anglia Ruskin University, language: English, abstract: This report will introduce the brand Evian and its marketing communications operations in the United Kingdom. Moreover, a marketing audit containing Evian's main competitors as well as a PEST and SWOT analysis will be conducted. Thereafter, an integrated marketing communications plan for the period from July 2015 to June 2016 will be presented. A comparison of Evian's advertising in the UK and Germany will follow the plan. Evian is a natural mineral water distributed in the United Kingdom by Danone Waters Ltd and sold in overall 143 countries. Danone is a multinational consumer goods company divided into four divisions - waters, baby and medical nutrition as well as fresh dairy products (MarketLine Industry Profile, 2014). Besides marketing international brands like Evian, Danone's water division also offers products under local brands like Fontvella in Spain (MarketLine Industry Profile, 2014). During the financial year 2014, Danone had sales of 21,114 million with its water division accounting for 4,186 million (Danone, 2015b).We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing Communications Plan for a Natural Mineral Water from July 2015 to June 2016. To get started finding Marketing Communications Plan for a Natural Mineral Water from July 2015 to June 2016, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Marketing Communications Plan for a Natural Mineral Water from July 2015 to June 2016

Marketing Communications Plan for a Natural Mineral Water from July 2015 to June 2016

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