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Brand Value in Luxury. Industry Perspectives

Ramon Bravo Gonzalez
4.9/5 (13433 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:Academic Paper from the year 2021 in the subject Business economics - Business Ethics, Corporate Ethics, University of Glasgow, language: English, abstract: The luxury industry has specific characteristics that set it apart from non-luxury, making non-luxury research not fully transferable into a luxury context. In our work, we conduct qualitative interviews with stakeholders and senior executives from some of the most important brands in luxury. We find that CSR and luxury are compatible and that CSR contributes to BV within luxury. We also identify how CSR is and could be positioned to maximize BV. Our findings not only contribute to the literature on BV, CSR and luxury, but highlight the strategic importance that CSR has for BV in luxury and make a case for the industry to embrace it. Our findings are especially relevant now that the industry is facing significant financial pressures as a result of the Covid-19 pandemic, which make it essential for luxury brands to look into ways to increase their BV. Within luxury, the most valuable asset is brand value (BV). Non-luxury research has identified Corporate Social Responsibility (CSR) as one of the factors influencing BV. Luxury has not been typically associated with sustainability, but due to recent pressure from consumers and stakeholders many luxury brands are working toward implementing CSR initiatives.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Brand Value in Luxury. Industry Perspectives. To get started finding Brand Value in Luxury. Industry Perspectives, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
50
Format
PDF, EPUB & Kindle Edition
Publisher
Grin Verlag
Release
2021
ISBN
3346444686

Brand Value in Luxury. Industry Perspectives

Ramon Bravo Gonzalez
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: Academic Paper from the year 2021 in the subject Business economics - Business Ethics, Corporate Ethics, University of Glasgow, language: English, abstract: The luxury industry has specific characteristics that set it apart from non-luxury, making non-luxury research not fully transferable into a luxury context. In our work, we conduct qualitative interviews with stakeholders and senior executives from some of the most important brands in luxury. We find that CSR and luxury are compatible and that CSR contributes to BV within luxury. We also identify how CSR is and could be positioned to maximize BV. Our findings not only contribute to the literature on BV, CSR and luxury, but highlight the strategic importance that CSR has for BV in luxury and make a case for the industry to embrace it. Our findings are especially relevant now that the industry is facing significant financial pressures as a result of the Covid-19 pandemic, which make it essential for luxury brands to look into ways to increase their BV. Within luxury, the most valuable asset is brand value (BV). Non-luxury research has identified Corporate Social Responsibility (CSR) as one of the factors influencing BV. Luxury has not been typically associated with sustainability, but due to recent pressure from consumers and stakeholders many luxury brands are working toward implementing CSR initiatives.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Brand Value in Luxury. Industry Perspectives. To get started finding Brand Value in Luxury. Industry Perspectives, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
50
Format
PDF, EPUB & Kindle Edition
Publisher
Grin Verlag
Release
2021
ISBN
3346444686

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