Read From GDPR confusion to privacy first marketing

From GDPR confusion to privacy first marketing

Vibeke Specht

4.9/5 (28829 ratings)

Description:Written by a marketer who unknowingly spoke fluent "cookish", part of teams running retargeting campaigns and hoarding personal data while treating the GDPR as just another compliance headache. That is, until she was forced to take a closer look. Privacy First Marketing is, in part, a personal journey from unaware participant to what-on-earth-have-I-been-doing, and in part, a practical guide for navigating a fundamentally rigged marketplace. It breaks down privacy regulations and information technology into human speak, grounding it in historical and current context. Said about the book: "I've read it. And I'm getting this one for our entire marketing department!" Zorana Frydal | Privacy Officer at Stena Metall AB "The book we mar-tech professionals have longed for since being forced to handle the implications of the GDPR but not knowing how, is finally here. Vibeke manages to explain this complex topic in an easy & very engaging storytelling style!" Richard Andersson | Group Digital Manager at TrelleborgWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with From GDPR confusion to privacy first marketing. To get started finding From GDPR confusion to privacy first marketing, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 238

Format: PDF, EPUB & Kindle Edition

Publisher: BoD – Books on Demand

Release: 2025

ISBN: EhKkEOMLOvcC

Description: Written by a marketer who unknowingly spoke fluent "cookish", part of teams running retargeting campaigns and hoarding personal data while treating the GDPR as just another compliance headache. That is, until she was forced to take a closer look. Privacy First Marketing is, in part, a personal journey from unaware participant to what-on-earth-have-I-been-doing, and in part, a practical guide for navigating a fundamentally rigged marketplace. It breaks down privacy regulations and information technology into human speak, grounding it in historical and current context. Said about the book: "I've read it. And I'm getting this one for our entire marketing department!" Zorana Frydal | Privacy Officer at Stena Metall AB "The book we mar-tech professionals have longed for since being forced to handle the implications of the GDPR but not knowing how, is finally here. Vibeke manages to explain this complex topic in an easy & very engaging storytelling style!" Richard Andersson | Group Digital Manager at TrelleborgWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with From GDPR confusion to privacy first marketing. To get started finding From GDPR confusion to privacy first marketing, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

From GDPR confusion to privacy first marketing

From GDPR confusion to privacy first marketing

More Books