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Handbook of Research on the Interplay Between Service Quality and Customer Delight

Sarma, Sarmistha
4.9/5 (26166 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been developed to determine the factors leading to satisfaction; however, within the past few years, scholars have proved that satisfaction is not sufficient to leave a strong mark in the minds of the customers. Service quality and customer delight have been the buzzwords in the business world in recent times as scholars have proven that customer delight is the key to customer retention. The Handbook of Research on the Interplay Between Service Quality and Customer Delight considers how companies around the world in a cross-cultural environment are dealing with service quality and customer delight and proposes a global outlook on the current trends, tactics, and opportunities. Covering key topics such as buyer funnels, consumer dissonance, and digital solutions, this reference work is ideal for business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Handbook of Research on the Interplay Between Service Quality and Customer Delight. To get started finding Handbook of Research on the Interplay Between Service Quality and Customer Delight, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
462
Format
PDF, EPUB & Kindle Edition
Publisher
IGI Global
Release
2023
ISBN
cwAkAQAAMAAJ

Handbook of Research on the Interplay Between Service Quality and Customer Delight

Sarma, Sarmistha
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been developed to determine the factors leading to satisfaction; however, within the past few years, scholars have proved that satisfaction is not sufficient to leave a strong mark in the minds of the customers. Service quality and customer delight have been the buzzwords in the business world in recent times as scholars have proven that customer delight is the key to customer retention. The Handbook of Research on the Interplay Between Service Quality and Customer Delight considers how companies around the world in a cross-cultural environment are dealing with service quality and customer delight and proposes a global outlook on the current trends, tactics, and opportunities. Covering key topics such as buyer funnels, consumer dissonance, and digital solutions, this reference work is ideal for business owners, managers, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Handbook of Research on the Interplay Between Service Quality and Customer Delight. To get started finding Handbook of Research on the Interplay Between Service Quality and Customer Delight, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
462
Format
PDF, EPUB & Kindle Edition
Publisher
IGI Global
Release
2023
ISBN
cwAkAQAAMAAJ

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