Read How Has The Indian Brand Endorsement Landscape Evolved?

How Has The Indian Brand Endorsement Landscape Evolved?

Dr Kisholoy Roy

4.9/5 (10513 ratings)

Description:This book can well be considered as a sequel to my authored book published in 2017 titled How To Execute Celebrity Endorsements to Enhance Brand Preferences? If my first book on celebrity endorsements was more academic in nature and content, this book of mine is more industry oriented and analytical that can well be considered as a documented commentary of the way Indian brand endorsement space has evolved between 2015 and 2020. During this period certain redefining moments happened to the celebrity endorsement stratosphere like the Maggi controversy, the demonetization drive and the digitization of the Indian media and entertainment business. Lot of tectonic shifts in Indian celebrity endorsements have been observed that have been covered in detail in this book along with offering clear indication as to what more can be expected in times to come.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with How Has The Indian Brand Endorsement Landscape Evolved?. To get started finding How Has The Indian Brand Endorsement Landscape Evolved?, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 77

Format: PDF, EPUB & Kindle Edition

Publisher: KISHOLOY ROY

Release: 2020

ISBN: q8HSDwAAQBAJ

Description: This book can well be considered as a sequel to my authored book published in 2017 titled How To Execute Celebrity Endorsements to Enhance Brand Preferences? If my first book on celebrity endorsements was more academic in nature and content, this book of mine is more industry oriented and analytical that can well be considered as a documented commentary of the way Indian brand endorsement space has evolved between 2015 and 2020. During this period certain redefining moments happened to the celebrity endorsement stratosphere like the Maggi controversy, the demonetization drive and the digitization of the Indian media and entertainment business. Lot of tectonic shifts in Indian celebrity endorsements have been observed that have been covered in detail in this book along with offering clear indication as to what more can be expected in times to come.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with How Has The Indian Brand Endorsement Landscape Evolved?. To get started finding How Has The Indian Brand Endorsement Landscape Evolved?, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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How Has The Indian Brand Endorsement Landscape Evolved?

How Has The Indian Brand Endorsement Landscape Evolved?

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