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Analyzing and comparing transactional and relationship marketing

Fotini Mastroianni
4.9/5 (34203 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:Essay from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, language: English, abstract: In today's modern business environment, the development of close and long-term relationships is a strategy which aims at creating competitive advantage and the successful revival of businesses. The scientific field of marketing has created "relationship marketing" which deals with the study of these relationships. The present essay focuses on analyzing and comparing transactional and relationship marketing. It presents the IMP Group interaction approach which is considered as one of the most prevalent approaches of relationship marketing. The IMP Group approach is analyzed and more specifically its implementation in the purchasing process is studied. IBM is the company that is taken as an implementation example of the IMP Group approach. In IBM's case study relationship marketing and IMP Group approach are successfully implemented and are in full accordance with the relevant theory.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Analyzing and comparing transactional and relationship marketing. To get started finding Analyzing and comparing transactional and relationship marketing, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
20
Format
PDF, EPUB & Kindle Edition
Publisher
Grin Verlag
Release
2017
ISBN
3668427046

Analyzing and comparing transactional and relationship marketing

Fotini Mastroianni
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: Essay from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, language: English, abstract: In today's modern business environment, the development of close and long-term relationships is a strategy which aims at creating competitive advantage and the successful revival of businesses. The scientific field of marketing has created "relationship marketing" which deals with the study of these relationships. The present essay focuses on analyzing and comparing transactional and relationship marketing. It presents the IMP Group interaction approach which is considered as one of the most prevalent approaches of relationship marketing. The IMP Group approach is analyzed and more specifically its implementation in the purchasing process is studied. IBM is the company that is taken as an implementation example of the IMP Group approach. In IBM's case study relationship marketing and IMP Group approach are successfully implemented and are in full accordance with the relevant theory.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Analyzing and comparing transactional and relationship marketing. To get started finding Analyzing and comparing transactional and relationship marketing, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
20
Format
PDF, EPUB & Kindle Edition
Publisher
Grin Verlag
Release
2017
ISBN
3668427046

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