Read Powering Content: Building a Nonstop Content Marketing Machine

Powering Content: Building a Nonstop Content Marketing Machine

Laura Busche

4.9/5 (15985 ratings)

Description:Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond.Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design--all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into:Content strategy: understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and toneContent creation: craft an engaging experience with content formats and copywriting formulas and templatesContent management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patternsWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Powering Content: Building a Nonstop Content Marketing Machine. To get started finding Powering Content: Building a Nonstop Content Marketing Machine, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 308

Format: PDF, EPUB & Kindle Edition

Publisher: O'Reilly Media

Release: 2017

ISBN: 1491963697

Description: Your new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond.Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design--all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into:Content strategy: understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and toneContent creation: craft an engaging experience with content formats and copywriting formulas and templatesContent management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patternsWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Powering Content: Building a Nonstop Content Marketing Machine. To get started finding Powering Content: Building a Nonstop Content Marketing Machine, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Powering Content: Building a Nonstop Content Marketing Machine

Powering Content: Building a Nonstop Content Marketing Machine

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